A recent study shows that up to 60% of people are more likely to buy from a retail store that they deem comfortable. This means that comfort is crucial in driving sales and should be a top priority for any retail shop owner.
For many business owners, this means changing the store layout, adding comfortable seating, and ensuring the temperature is controlled. But there are other ways to make your retail shop more comfortable for consumers, and here are a few tips:
Create a warm and inviting entryway
A retail shop’s entryway is the first and last impression customers will have of the store, so it’s essential to ensure it’s warm and inviting. There are a few simple things you can do to achieve this. First, make sure the entryway is well-lit. This will help customers feel safe and welcome as they enter and exit the store. Second, keep the entryway clean and clutter-free.
This will give customers a sense of order and peace as they shop. Finally, add a few personal touches to the entryway, such as a vase of fresh flowers or a basket of handmade soaps. These small details will help customers feel at home in your store.
Consider your lighting
The type and level of lighting in your retail shop also affect how comfortable consumers feel. Natural light is always best, if possible, as it’s more flattering and inviting than artificial light. However, too much sunlight can be overwhelming, so control it with treatments like a UV window film. This is a cost-efficient and low-maintenance way to keep your store well-lit without causing glare or UV damage to merchandise.
But if you can’t rely on natural light, if that’s not an option, then make sure the artificial lighting in your store is bright and evenly distributed throughout the space. Glare and dark corners can make people feel uneasy, so avoid them if possible.
Promote ambient temperature
As any retailer knows, comfort is vital in attracting and retaining customers. In fact, studies have shown that comfortable temperatures can have a significant impact on shopper behavior. For instance, warmer temperatures tend to put people in a good mood, leading to increased spending. In contrast, cooler temperatures can make people feel sluggish and less likely to make impulse purchases.
Therefore, it is essential to promote an ambient temperature that will make shoppers feel comfortable and encourage them to stick around. One way to do this is to use air conditioning or heating to maintain a consistent temperature throughout the day. Alternatively, you can use fans or open windows to create a cross breeze that will keep shoppers cool without making them feel cold.
Don’t forget about the smells
When thinking about ways to make your retail shop more comfortable for customers, it’s essential not to forget the power of scent. A pleasant smell can help to create a welcoming atmosphere, while a lousy odor can quickly turn customers away. Remember a few things to remember when selecting a scent for your shop. First, make sure that the fragrance is not too strong or overwhelming. Second, consider the overall mood you want to create. A light, citrusy scent can be energizing, while a warm, vanilla-based fragrance can be inviting and soothing.
And finally, don’t forget that different scents can appeal to customers. If you’re unsure which scent is suitable for your shop, consider offering a few other options so that everyone can find their perfect match.
Offer complimentary refreshments
A tired, thirsty, or hungry shopper is likely to leave without making a purchase, no matter how great your merchandise may be. By offering complimentary refreshments, you can help to ensure that your customers are comfortable and stay awhile. Of course, you’ll want to take care to choose refreshments that complement your shop’s atmosphere and style. For example, a high-end boutique might offer sparkling water or champagne, while a more casual shop might offer coffee, tea, or soft drinks.
Whatever you choose, make sure it’s something that your customers will enjoy. In addition to boosting sales, offering complimentary refreshments is also a great way to build goodwill and create a more enjoyable shopping experience for everyone involved.
The bottom line
Making your retail shop more comfortable for consumers is key to driving sales and increasing profits. Keep the ambient temperature between 68 and 72 degrees Fahrenheit, use bright and evenly distributed lighting, and make sure the air is fresh and free of any strong odors. By following these simple tips, you can create a welcoming environment that will keep customers coming back time and time again.
