Improving Your Real Estate Properties: Where to Invest

  • Understanding the real estate market helps guide effective property renovation investments, boosting value and appeal.
  • Enhancing curb appeal through landscaping and exterior updates can significantly increase a property’s market value.
  • Utilizing technology provides valuable tools for market analysis and property research, aiding investment decisions.
  • Investing in smart home technology improves security and energy efficiency, making properties more attractive to buyers.

Selling real estate properties at a higher value operates as a highly profitable business model for several reasons. The primary reason is that, as an asset class, real estate historically appreciates over time. According to the Federal Reserve, the value of real estate properties in the U.S. has increased by more than $6.9 trillion since 2012, demonstrating robust and consistent growth. By investing in property and selling it at a higher value, investors can tap into this appreciation and generate significant profits.

Additionally, improving properties before selling can also boost value. The Cost vs. Value Report shows that minor kitchen remodels, for example, can recoup 77.6% of the cost in resale value. Thus, by strategically improving properties and selling them at a higher price point, investors can optimize their return on investment in the lucrative real estate market.

However, you might not know where to start investing in real estate. Here are some tips to consider:

Understand the Market

Understanding the market is the cornerstone of successful real estate investing and property improvement. Knowledge of the local and broader real estate market helps you gauge what potential buyers are looking for, guiding your renovation decisions. For instance, investing heavily in a luxury kitchen might not yield a significant return in a neighborhood where affordable housing is the norm.

On the other hand, such an upgrade could be worthwhile in a high-end market segment. Moreover, by monitoring market trends, you can ensure your renovations align with contemporary style and preference trends, which could significantly boost your property’s appeal. Therefore, understanding the market is a crucial part of investing in renovations that increase the value of your real estate properties.

So what should you do to get a better insight into the market? Here are a few tips to help you get an overview of the market.

Analyze Comparable Properties

It’s essential to compare your property with similar properties in the area, as this helps you understand its value and determine potential improvement opportunities. When analyzing comparable properties, consider factors such as square footage, location, age, number of rooms, and amenities. This comparison provides a general idea of the current market value for similar properties. It also offers an idea of what buyers are interested in, allowing you to focus on renovations that maximize appeal.

Research Local Demand

It’s important to research local demand as this can give you a better understanding of the types of investments that will yield the most significant returns. Consider factors like job availability and growth, the number of young families, and the crime rate, as this can give you insights into whether your market is expanding or contracting. Knowing if there is an influx of people looking to buy homes allows you to plan renovations that meet their needs.

Utilize Technology

Technology has proven invaluable in the real estate industry by offering powerful tools for researching properties, analyzing market data, and connecting with buyers. For instance, websites like Zillow or Redfin provide detailed information on properties in the area that can help you conduct a more comprehensive analysis of comparable homes.

Use Social Media

Social media is also an excellent resource for researching the real estate market. Popular sites like Twitter and Facebook are full of relevant conversations about properties and trends in the local area, giving you an idea of what buyers are looking for. Monitoring these conversations lets you stay updated on new developments impacting your investments.

Start on Curb Appeal


Curb appeal is often the first impression potential buyers have of a property, making it an ideal starting point for improving its value. A visually appealing exterior and well-maintained grounds can significantly enhance a property’s desirability, potentially increasing its market value. 

Enhance the Landscaping

Investing in landscaping can yield high returns, with the American Society of Landscape Architects recommending spending 10% of a home’s value on landscaping. Simple upgrades such as adding flower beds, planting trees, or maintaining a lush, green lawn can enhance a property’s curb appeal. Moreover, automated irrigation systems can help you conserve water and save money on water bills. Getting the landscaping device can make a huge difference in a property’s overall look and feel, boosting your property value tenfold.

Update Exterior Features

Updating exterior features can significantly improve a property’s curb appeal. This might include a fresh coat of paint, upgrading the front door, or adding new siding. According to the Remodeling Impact Report from the National Association of Realtors®, a new garage door, for instance, can recover up to 94% of the cost upon resale.

Improve Lighting

Outdoor lighting can enhance a property’s curb appeal by highlighting its best features and improving safety. Whether installing garden lights to illuminate a pathway, spotlights to accentuate architectural features, or porch lights that add a welcoming glow, strategic lighting can significantly enhance a property’s exterior appeal. Furthermore, solar-powered lights are an eco-friendly option that can attract environmentally-conscious buyers.

Invest in Smart Home Technology


Smart home technology is no longer a novelty but a sought-after necessity for many homebuyers. Investing in these technologies can significantly increase a property’s value and appeal.

Smart home technology can significantly enhance a property’s security. Systems such as video doorbells, smart locks, and security cameras provide homeowners with peace of mind, knowing they can monitor and control their property remotely. For potential buyers, especially families, this added level of security can be a compelling selling point.

Furthermore, smart home technologies can also contribute to a property’s energy efficiency. Devices such as smart lighting, thermostats, and appliances can reduce energy consumption, which is beneficial for the environment and attractive to eco-conscious buyers. In this era of growing environmental awareness, properties with energy-efficient features can command higher prices on the market.

Final Thoughts

Improving real estate properties and selling them at a higher value is an effective business model that can generate significant profits. This article discussed tips on where to invest in real estate, such as understanding the market, improving curb appeal, and investing in smart home technology. With these strategies, you can optimize your return on investment while meeting buyers’ demands for modern amenities.

Share this with other:
Scroll to Top