Marketing is no longer optional for businesses today. It’s an essential piece of any business strategy, and those who don’t invest in it will quickly fall behind the competition.
There are a lot of different marketing strategies out there, but not all of them are created equal. Some are more effective than others, and some are better suited for certain businesses than others.
Choosing the right marketing strategy is required for your company. However, if you’re new and don’t have the necessary funds for it, you might have to choose other creative means. This is where guerilla marketing comes in.
What is guerilla marketing?
Guerilla marketing is a marketing strategy that uses unconventional and low-cost techniques to promote a product or service. It’s often used by small businesses that can’t afford traditional marketing methods like advertising or public relations.
Guerilla marketing is all about being creative and thinking outside the box. It’s about getting your message out there in front of as many people as possible, without spending a lot of money.
There are a lot of different guerilla marketing techniques, but some of the most popular ones include:
- Flyering
- Street teams
- Guerrilla projections
- Viral videos
- Stunts
Guerrilla marketing is a great way to get your business noticed without breaking the bank. It’s also a great way to connect with your target audience more personally and intimately.
Why is it essential for new businesses?
New businesses have to be very careful with their marketing budgets. They often don’t have much money to spend on marketing, so they have to be very strategic about it.
Guerrilla marketing is an excellent option for new businesses because it’s very affordable. It’s also a great way to get your business noticed quickly.
If you’re thinking about starting a new business, or if you’re already running one, consider using guerilla marketing to get the word out. It could be just what you need to take your business to the next level.
Tips on Using it Effectively
Guerilla marketing isn’t perfect, and it can be one of the most finicky forms of marketing as it can affect the way consumers look at you. However, here are some tips for you to use it effectively.
Use Free Platforms Like Social Media
There are three billion people on social media right now, and many are awaiting the next viral thing on the internet. You can use this to your advantage by creating shareable and interesting content.
Utilizing free online platforms means you don’t have to spend too much money on your marketing stunts. Create something viral, post it, and you’re good to go.
Make It Personal
Your consumers are people, too, so treat them like it. Have a conversation with them, get to know them, and let them get to know you. This will help build trust and loyalty between you and your consumers.
Be Bold
In order for guerrilla marketing to work, you have to be bold. You have to be willing to take risks and try new things. Otherwise, you’ll blend in with the rest of the noise. Be bold with the message you want to say, and through this, you can reach out to your consumers.
Take Advantage of Foot Traffic
If you’re in a high foot traffic area, take advantage of it! This is the perfect opportunity to get your message out there. You can do this by flyering or even setting up a small stall.
Don’t Rely on One Form of Marketing
Guerrilla marketing is great, but it’s not the only form of marketing you should use. You should also use other forms of marketing to supplement it. This way, you can reach a wider audience and get your message out there even more.
Content marketing is one of the best compliments to guerilla marketing. It’s cheap and easy to produce. You can even hire SEO companies to help you out. You don’t have to break the bank for this.
Case studies
Burger King
In 2013, Burger King launched a guerilla marketing campaign in Israel to promote its new Steakhouse XT burger. The company set up a fake steakhouse restaurant in a busy area of Tel Aviv.
The restaurant was named “Pimms After Steakhouse,” and it served free burgers to customers who ordered steak at other restaurants. The burgers came with a note that said, “We heard you ordered steak. Here’s a burger on us.”
The campaign was a huge success, and it generated a lot of buzz for Burger King.
Nike
In 2005, Nike created a guerilla marketing campaign to promote its new line of shoes. The company placed posters of the shoes in high traffic areas, such as bus stops and subways.
The poster had a QR code that people could scan to get more information about the shoes. The campaign was a success, and it generated a lot of interest in the new line of shoes.
T-Mobile
In 2009, T-Mobile launched a guerilla marketing campaign to promote its new “MyFaves” service. The company placed stickers of the MyFaves logo in high traffic areas, such as bus stops and subways.
The stickers had a QR code that people could scan to get more information about the service. The campaign was a success, and it generated a lot of interest in the new service.
Guerrilla marketing is a great way to promote your business. It’s cheap, easy, and it can be very effective. Just make sure you use it effectively and don’t rely on it as your only form of marketing. When used correctly, it can be a powerful tool to help you reach your target audience.
